Konzeption eines Customer Knowledge Management Benchmarking Tool für das World Wide Web: Marc Herb
Konzeption eines Customer Knowledge Management Benchmarking Tool für das World Wide Web: Marc Herb
Throwing Sheep in the Boardroom is the first book written for a wide audience about the powerful trend that is reshaping your life: the Web 2.0 social networking revolution. Throwing Sheep in the Board is about how the Web 2.0 revolution is transforming your life, your work, and your world. Combining a pop sociology approach with rigorous analysis rich in economic history and organizational behaviour, Matthew Fraser and Soumitra Dutta have written a lively and provocative book about the global popularity of social networking platforms - from MySpace and Facebook to YouTube, Wikipedia and Twitter. Social networking sites are a global phenomenon. Sites like MySpace and Facebook now boast hundreds of millions of members. Online social interaction has become an indispensable part of their daily lives. Fraser and Dutta examine the powerful forces driving this social e-revolution, describe the equally powerful reactions to it, and make predictions about its long-term consequences. The book is organized around three major themes: identity, status, and power. Following the explosion of Web 2.0 social platforms, identities are becoming increasingly multi-faceted, status is becoming more democratically based on performance, and power is being diffused from centralized vertical structures to horizontal networks. These are powerful changes with profound, far-reaching implications for how we organize our lives, our institutions, and our society. Taking its title from the whimsical ´´sheep throwing´´ application used by members of sites like Facebook, the book concludes with reflections on the Web´s potential to revitalize social capital and civic participation through e-government and e-democracy. Throwing Sheep in the Boardroom will be enjoyed by educated readers with an interest in social trends, consumer behaviour, psychology, history, politics and economics.
If R&D and innovation in the 1990s were about more internationalization, more corporate entrepreneurship, and more information-integration, then the 2000s have been about consolidating and expanding these trends further: more globalization including the technology mavericks of China and India, more open and inbound innovation integrating external technology providers, and more web- and Intern- enabling of innovation processes by involving R&D contributors regardless of their location. The corporate R&D powerhouses of the 1980s are now mostly history. Even where they survived, they had to yield to corporate efficiency efforts and business-wide integration programs. Still, it would be unfair to belittle them in retrospect as they have found new roles in corporate R&D and innovation n- works. In fact, the very successes of centralized R&D organizations of the 1970s and 1980s made possible the revolution of globalized innovation that we have been witnessing since the 1990s. The first two editions of Managing Global Innovation, published in 1999 and 2000, were testimonials of an increasingly internationalizing world of innovation and R&D. In this third edition of Managing Global Innovation, we have retained the basic structure of two conceptual parts (I and II) and three case study parts (III, IV, V). However, we have greatly revised all chapters, including the final ´´Imp- cations´´ chapter (part VI), and incorporated new chapters and cases that illuminate and describe the recent trends in the context of the beginnings of global innovation in the 1980s and 1990s.
The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens´ expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. * Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics * Offers the results of research and the author´s personal experience in banking, retail, and government * Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business * Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.
This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative . A comprehensive introduction to HRM for students who are new to the field, but who will be seeking employment in a global market, working with diverse colleagues and across international borders. Broken down into three parts covering Strategic Issues in HRM , HRM in Practice and HRM in Context , and weaving international and cross-cultural perspectives throughout, the text explores the ever-changing world of human resource management. The various theories, practices and debates that populate this field are examined, and the challenges and controversies that arise when theory meets practice are explored. The international dimension in all its aspects including cross-cultural working, diversity, equality and international business have been considered throughout. Practical learning features have been included to help students develop skills they can apply to their course and in graduate employment. In the new edition, the authors have further explored the international context for HRM, not just for multinational corporations but also for small businesses and not-for-profit organizations, with added analysis on the importance of recognizing that effective functioning of organizations is not simply measured by financial performance, but also by taking into account the broader social, economic and political contexts. International case studies covering emerging economies and specific ethical issues are included with each chapter containing two case studies - one short case mid-chapter and a longer end-of-chapter case, each of which has a set of accompanying questions for students to explore individually or in groups to broaden their learning. The book is supported by a SAGE Edge site , featuring a range of tools and resources for lecturers and students, including SAGE journal articles, PowerPoint slides, web and video links, interactive multiple choice questions, chapter specific podcasts and an instructor´s manual. Suitable for undergraduates and post-graduate students looking for a strategic and international perspective of HRM.
By problematising core HR topics and presenting significant new developments in the field, this engaging textbook will enable students to develop a nuanced and critical approach to HRM. It integrates students´ understanding of the key operational aspects of HRM with the wider institutional, social, political and economic contexts in which they occur, covering important and emerging topics such as intersectionality, wellbeing, international migration, globalisation and corporate governance. Theoretically-rigorous and rich in pedagogy, this textbook will hone students´ critical thinking skills, allowing them to confront higher level problems faced in HR and deal with complex real-world HR situations. A range of topical international case studies - ranging from iPhone factories in China to contemporary US politics - places HR issues in a comparative, global context. This is an essential textbook for upper-undergraduate, postgraduate and MBA students studying contemporary or critical issues in HRM. It can also be used as a supplementary text by those wanting to deepen their knowledge of HRM and by practitioners keen to understand how core HRM topics intersect with wider contemporary and global issues.
For undergraduate and graduate operations management courses. A managerial approach to operations management Operations Management provides students with a comprehensive framework for addressing operational process and supply chain issues and uses a systemized approach while focusing on issues of current interest. The text has ample opportunities for students to experience the role of a manager with challenging problems, cases, a library of videos customized to the individual chapters, simulations, experiential exercises, and tightly integrated online resources. MyOMLab ? is not included. Students, if MyOMLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyOMLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyOMLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Features + Benefits This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Engage students with real world examples ? Chapter Opening Vignettes?engage and stimulate student interest by profiling how real companies apply specific operational issues addressed in each chapter. ? NEW! Five new videos and video cases featuring Crayola, Continental Tire, Some Burros, and W-T Graphix addressing the topics of operations strategy, process choice, inventory management, supply chain design, and facility location. Video Cases provide a summary of content covered in a series of on-location video profiles of real-world service and manufacturing companies and challenges they face in their operations. Questions are included for classroom discussion or assignment purposes. ? Updated! Cases challenge students to grapple with a capstone problem that can be used as an in-class exercise or a homework assignment or team project. ? Updated! Managerial Practices?provide current examples of how companies deal?successfully or unsuccessfully?with process and supply chain issues facing them as they run their operations. Most have been updated in this edition, giving current examples of operations management to students. ? Updated! Examples?demonstrate how to apply what students have learned and walk them through the solution process modeling good problem-solving techniques. These examples always close with a unique feature called Decision Point, which focuses students on the decision implications for managers. End of Chapter Resources ? NEW! Learning Goals improve learning by matching each learning goal with a major head in the chapter. Added Learning Goals in Review at the end of each chapter, which highlights where each goal is addressed in the chapter and cross references them with a rich set of MyOMLab resources including Videos, Active Models, Tutors, OM Explorer, and POM for Windows at the student?s disposal. ? Key Equations for review purposes, organized by major chapter head. ? Key Terms for review purposes, the page references highlight where the concept was first discussed. ? Solved Problems reinforce and help students prepare their homework assignments by detailing how to solve model problems with the appropriate techniques presented in the chapter. ? Discussion Questions test student comprehension of the concepts through the use of short scenarios. ? NEW! Refreshment or addition of about 20 percent of the Problems, all of which are now fully coded for difficulty, arranged by major chapter heads, and represented in the MyOMLab. ? Problems sharpen students? quantitative skills by providing a bridge between chapter materials with a wide selection of homework material. ? Active Model Exercises enable students to use provided spreadsheets to do ?what-if? analysis of examples presented in the text to see what would happen if certain parameters were changed. ? Experiential Learning forms students into teams who work both in and out of class on exercises that actively involve them in team-based discussion questions and decisions. The six exercises reinforce student learning. Each exercise has been thoroughly tested in class and proven to be a valuable learning tool. ? A Video Library in