Digital Rights Management und der Rechtsschutz im World Wide Web: Michael Zöchling
Konzeption eines Customer Knowledge Management Benchmarking Tool für das World Wide Web: Marc Herb
Throwing Sheep in the Boardroom is the first book written for a wide audience about the powerful trend that is reshaping your life: the Web 2.0 social networking revolution. Throwing Sheep in the Board is about how the Web 2.0 revolution is transforming your life, your work, and your world. Combining a pop sociology approach with rigorous analysis rich in economic history and organizational behaviour, Matthew Fraser and Soumitra Dutta have written a lively and provocative book about the global popularity of social networking platforms - from MySpace and Facebook to YouTube, Wikipedia and Twitter. Social networking sites are a global phenomenon. Sites like MySpace and Facebook now boast hundreds of millions of members. Online social interaction has become an indispensable part of their daily lives. Fraser and Dutta examine the powerful forces driving this social e-revolution, describe the equally powerful reactions to it, and make predictions about its long-term consequences. The book is organized around three major themes: identity, status, and power. Following the explosion of Web 2.0 social platforms, identities are becoming increasingly multi-faceted, status is becoming more democratically based on performance, and power is being diffused from centralized vertical structures to horizontal networks. These are powerful changes with profound, far-reaching implications for how we organize our lives, our institutions, and our society. Taking its title from the whimsical ´´sheep throwing´´ application used by members of sites like Facebook, the book concludes with reflections on the Web´s potential to revitalize social capital and civic participation through e-government and e-democracy. Throwing Sheep in the Boardroom will be enjoyed by educated readers with an interest in social trends, consumer behaviour, psychology, history, politics and economics.
Swarm Creativity introduces a powerful new concept-Collaborative Innovation Networks, or COINs. Its aim is to make the concept of COINs as ubiquitous among business managers as any methodology to enhance quality and competitive advantage. The difference though is that COINs are nothing like other methodologies. A COIN is a cyberteam of self-motivated people with a collective vision, enabled by technology to collaborate in achieving a common goal--n innovation-by sharing ideas, information, and work. It is no exaggeration to state that COINs are the most productive engines of innovation ever. COINs have been around for hundreds of years. Many of us have already been a part of one without knowing it. What makes COINs so relevant today, though is that the concept has reached its tipping point-thanks to the Internet and the World Wide Web. This book explores why COINS are so important to business success in the new century. It explains the traits that characterize COIN members and COIN behavior. It makes the case for why businesses ought to be rushing to uncover their COINs and nurture them, and provides tools for building organizations that are more creative, productive and efficient by applying principles of creative collaboration, knowledge sharing and social networking. Through real-life examples in several business sectors, the book shows how to leverage COINs to develop successful products in R & D, grow better customer relationships, establish better project management, and build higher-performing teams. In short, this book answers four key questions: Why are COINs better at innovation? What are the key elements of COINs? Who are the people that participate in COINsand how do they become members? And how does an organization transform itself into a Collaborative Innovation Network?
The era of online video has arrived--now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe? The must-have guide, Get Seen by Steve Garfield, the ´´Paul Revere of video blogging,´´ offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer. * Examines success stories of how companies have used online video * Presents a series of plans and tools that businesses can follow as they expand onto the social web * Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral If you´re ready to take full advantage of online video´s many benefits, Get Seen is the one resource you need.
If R&D and innovation in the 1990s were about more internationalization, more corporate entrepreneurship, and more information-integration, then the 2000s have been about consolidating and expanding these trends further: more globalization including the technology mavericks of China and India, more open and inbound innovation integrating external technology providers, and more web- and Intern- enabling of innovation processes by involving R&D contributors regardless of their location. The corporate R&D powerhouses of the 1980s are now mostly history. Even where they survived, they had to yield to corporate efficiency efforts and business-wide integration programs. Still, it would be unfair to belittle them in retrospect as they have found new roles in corporate R&D and innovation n- works. In fact, the very successes of centralized R&D organizations of the 1970s and 1980s made possible the revolution of globalized innovation that we have been witnessing since the 1990s. The first two editions of Managing Global Innovation, published in 1999 and 2000, were testimonials of an increasingly internationalizing world of innovation and R&D. In this third edition of Managing Global Innovation, we have retained the basic structure of two conceptual parts (I and II) and three case study parts (III, IV, V). However, we have greatly revised all chapters, including the final ´´Imp- cations´´ chapter (part VI), and incorporated new chapters and cases that illuminate and describe the recent trends in the context of the beginnings of global innovation in the 1980s and 1990s.
The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens´ expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. * Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics * Offers the results of research and the author´s personal experience in banking, retail, and government * Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business * Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.
This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative . A comprehensive introduction to HRM for students who are new to the field, but who will be seeking employment in a global market, working with diverse colleagues and across international borders. Broken down into three parts covering Strategic Issues in HRM , HRM in Practice and HRM in Context , and weaving international and cross-cultural perspectives throughout, the text explores the ever-changing world of human resource management. The various theories, practices and debates that populate this field are examined, and the challenges and controversies that arise when theory meets practice are explored. The international dimension in all its aspects including cross-cultural working, diversity, equality and international business have been considered throughout. Practical learning features have been included to help students develop skills they can apply to their course and in graduate employment. In the new edition, the authors have further explored the international context for HRM, not just for multinational corporations but also for small businesses and not-for-profit organizations, with added analysis on the importance of recognizing that effective functioning of organizations is not simply measured by financial performance, but also by taking into account the broader social, economic and political contexts. International case studies covering emerging economies and specific ethical issues are included with each chapter containing two case studies - one short case mid-chapter and a longer end-of-chapter case, each of which has a set of accompanying questions for students to explore individually or in groups to broaden their learning. The book is supported by a SAGE Edge site , featuring a range of tools and resources for lecturers and students, including SAGE journal articles, PowerPoint slides, web and video links, interactive multiple choice questions, chapter specific podcasts and an instructor´s manual. Suitable for undergraduates and post-graduate students looking for a strategic and international perspective of HRM.
For courses in Operations and Supply Chain Management. An Integrated Approach to Operations and Supply Chain Management Introduction to Operations and Supply Chain Management is an integrated, comprehensive introduction to both Operations and Supply chain management topics. The text remains engaging and brief while integrating all of the major concepts of both subjects in one cohesive source. The Fourth Edition contains updated chapter content and thorough coverage of analytical tools and techniques that apply to Operations and Supply Chain Management. Introduction to Operations and Supply Chain Management explores two essential, introductory business subjects in an interesting and relatable manner by providing students with real world examples and easy-to-understand material. MyOMLab ® is not included. Students, if MyOMLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyOMLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyOMLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Features + Benefits This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Introduction to Operations and Supply Chain Management uses the following features to facilitate learning: A highly integrated approach helps students understand the importance of linking operations with their supply chain partners. Integrated Presentations are highlighted in Front Page end papers. Comprehensive coverage of traditional OM areas such as quality, capacity, queuing, forecasting, inventory, planning and control, and project management introduce students to the topic and how it will apply to supply chain management. Tools and techniques are introduced within the context of the OM and SCM issues at hand. Microsoft Excel spreadsheets are incorporated into the text and homework. REVISED! Thoroughly updated chapter content provides students with the most recent information in Operations and Supply chain Management as well as real world examples and case studies to connect with new material. UPDATED! Chapter 1 now includes a link to the Institute for Supply Management?s (ISM) annual salary survey, which breaks down salaries by job position, work experience, and education level. REVISED! Chapter 2 engages students with the real world example of Tesla Motor?s operations and supply chain strategy, addressing: Battery manufacturing Supercharging stations and ends This chapter also includes a case study that examines Netflix?s strategic shift from a supply chain strategy dominated by physical activities to one dominated by information flows, reinforcing the idea that supply chains can link together players through physical flows, information flows, or monetary flows. REVISED! Chapter 4 addresses the topic of Business Process through the example of Intermountain Healthcare?s struggle to provide both affordable yet high-level care. Highlights the unique computerized ?protocols? solution for common ailments while simultaneously preserving the flexibility needed to deal with complex cases. Illustrates how critical effective business process management is to meeting today?s organizational challenges. REVISED! Chapter 7 introduces the concept of Supply Management with an expanded discussion of how social responsibility extends to a firm?s sourcing partners. A detailed discussion of the challenges facing the apparel industry is included, as well as a discussion of service blueprinting. REVISED! Chapter 12 includes a two-part case study on BigDawg Customs, giving students a reference for how to solve supply chain management issues. Sourcing and Purchasing are covered in two chapters with additional coverage on: Portfolio analysis Spend analysis Sustainable supply issues Use of descriptive models help students visually understand Operations and Supply Chain Management flow and processes: Supply-Chain Operations Reference model provides updated information on key professional groups in the operations and supply chain management areas. Chapter Problems are used to test student knowledge and